// What I Build
Every project follows one rule: you get a working system, not a strategy deck. I code it, deploy it, and train you to use it.
// What I Build
Every project follows one rule: you get a working system, not a strategy deck. I code it, deploy it, and train you to use it.
Custom AI Tools
Prompt generators, content systems, analytics dashboards — built for your specific business. Not off-the-shelf SaaS. Custom tools you own and control.
Built Content Creator PRO for a client in 6 weeks. Running in production daily.
E-Commerce AI Systems
Product content at scale, inventory automation, multi-channel optimization. Tested on my own brands first — two e-commerce businesses I've built and run since 2014, using AI tools I built myself.
5-10x content volume. 90% faster production. Same or better quality.
Marketing Automation
Email sequences, social content workflows, ad optimization, customer journey orchestration. Replace repetitive manual work with systems that run while you sleep.
Replaced $75K-$125K in agency and freelancer costs with $2K in tools.
AI Readiness Assessment
Not sure where to start with AI? I audit your operations, identify the highest-ROI automation opportunities, and build a practical implementation roadmap. Then I build it.
Local retail client: $537K business mapped to $1M+ growth trajectory in 6 weeks.
Digital Launch & Growth
Not online yet? I coach product businesses through Amazon, Shopify, and Walmart setup — and service businesses (electricians, landscapers, trades) through website, local SEO, and LLM optimization. You run the business. I build the AI layer that scales it.
Two brands launched from zero. Local retail client: offline shop to full digital presence in 6 weeks.
Product Research & Validation
Mechanical engineer turned e-commerce operator — I evaluate products differently. I combine 11 years of hands-on product launches with deep engineering analysis and AI-powered tools (Data Dive, Jungle Scout, web scraping) to surface real demand, stress-test margins, and validate physical and market viability before a dollar goes to inventory.
Not just market research — structural evaluation. Built custom AI research systems for clients to do this at scale.
// Proof, Not Promises
Traditional Chocolate Shop to E-Commerce Roadmap
New owner, one week into a $537K/year business. Zero e-commerce experience. Working 84+ hours a week. Needed a complete digital transformation plan — fast.
What I built
- 18 deliverable areas — competitive analysis, pricing strategy, SEO, email, social, UGC, partnerships, financial tracking
- Custom Content Creator PRO v5.3 — web app for generating platform-specific AI prompts, handed over running
- Corporate gifting program with B2B sales materials — $80K–$300K identified opportunity
- Pricing optimization strategy — +$115K annual revenue from margin adjustments alone
- Interactive client dashboard deployed on GitHub Pages — live, browser-based, no downloads
Auto Repair Shop — Full SEO & AI-Visible Website, Overnight
A traditional automotive workshop with no web presence. Needed a professional site that would rank in local search, appear in Google AI Overviews, and answer the exact questions customers type into ChatGPT and Perplexity.
What I built
- 15-page Astro website — homepage, 8 service pages, pricing, FAQ, reviews, about, blog hub
- Full technical SEO — LocalBusiness + AutoRepair schema, FAQPage JSON-LD on every service page, XML sitemap, canonical URLs, hreflang
- LLM optimization — answer-first copy structure, structured pricing tables, 21 FAQ entries with JSON-LD so ChatGPT, Perplexity, and Google AI cite the site directly
- Full launch plan — go-live checklist, Google Business Profile setup, local citation strategy
- Built overnight by autonomous AI agent from a PRD with 18 user stories — zero manual coding
- Next: client photo shoot, blog section, and Google Business Profile activation
Two E-Commerce Brands Running on AI Tools I Built Myself
Two e-commerce brands. $2M+ in ad spend. Paying $75K-$125K annually for agencies, freelancers, and services. Needed to cut costs without cutting results.
What I built
- Custom AI content generation systems (100+ product descriptions, brand voice maintained)
- Marketing automation workflows replacing manual email, social, and ad management
- 2 iOS apps (SunUp by GearTOP, RunMate Pro) — built as a non-coder using AI tools
- Analytics dashboards aggregating data from Shopify, Amazon, Google, Meta
- Operational automation (inventory alerts, reorder triggers, journey orchestration)
// Going Online
Not online yet — or barely there? I coach you through the launch and build the AI layer from day one. You run the business. I hand you the tools and the playbook.
E-Commerce Launch
You have a product. I get you selling it online. Amazon, Shopify, or Walmart — I've built and run multi-platform e-commerce operations since 2014. I coach you through the setup and build the AI layer: product content systems, SEO-optimized listings, and email automation that runs without you.
- → Platform setup: Amazon Seller Central, Shopify, or Walmart
- → AI-powered product content and listing optimization
- → Email marketing automation (Klaviyo setup and sequences)
- → Paid ads orientation and marketing strategy
- → Analytics dashboard and growth KPIs
Built GearTOP and TapeGeeks from zero to multi-platform, multi-country operations since 2014.
Launch Your Store →Local Business Digital Growth
Electricians. Landscapers. Plumbers. Home services. If customers can't find you online — or AI assistants don't recommend you — you're invisible to the next generation of buyers. I build your digital foundation and optimize it so you show up everywhere your customers are searching, including AI-powered search.
- → Professional website setup and mobile optimization
- → Google Business Profile optimization
- → Local SEO — rank where your customers search
- → LLM optimization — get recommended by AI assistants
- → Lead generation tracking and content strategy
Local retail client: traditional shop mapped to full digital operation in 6 weeks.
Grow Your Business →// How I Work
Four steps. No fluff. Working systems at the end.
discover()
Understand Your Business
I dig into your operations, find the manual work eating your time and budget, and identify exactly where AI and automation will generate the highest return.
build()
Code Custom Solutions
I write the code, connect the APIs, build the workflows. Custom tools tailored to how your business actually operates. Not templates. Working software.
deploy()
Ship and Go Live
Deploy to production. Test with real data. Train your team to use everything independently. You own the tools. No ongoing dependency.
iterate()
Optimize From Real Data
Measure what's happening. Adjust based on results. Add capabilities as needs evolve. If it's manual more than three times, we automate it.